Pariplay Ltd of Aspire Global, the largest content provider and aggregator, has reached a deal to partner with CT Interactive. This will allow Fusion, Aspire Global’s platform, to be enhanced by unique and new games.
CT Interactive has more than 200 games in its portfolio, including classic fruit slot machines, dice slots and cascading reels. It also offers a variety of mechanics and mathematical models that allow operators to create personalized and engaging experiences that drive retention.
Lucky Clover and Win Storm are the top-performing titles. Every month, two new titles are added to the supplier’s slots library.
The Fusion platform, which now includes over 12,000 games from 70+ suppliers and a suite of back-office conversion tools and retention tools, will get a huge boost from the inclusion of CT Interactive’s gaming options. Callum Harris, Pariplay’s Director of Partnerships, explained in a press release that Fusion is already strong because of its studio partners. Joining forces with CT Interactive reinforces that strength.
The portfolio includes a variety of themes and mechanics that have been tested with players in more than 800 online casinos across the globe. As a result, Pariplay is confident in the capabilities CT Interactive brings to the table.
CT Interactive CEO Lachezar Petrov added that the partnership is a prerequisite to significant growth in the company’s market reach and brand visibility. Teaming with the top aggregator will allow it to reach an enormous new audience of players, he concluded.